Lizzie McAlpine: Mock Campaign

A mock design promotional campaign for Lizzie McAlpine’s album Older and Wiser. Including a website redesign, brand style guide, and Spotify promotional song poster.

Year
2025

A stack of plates and a drink on a table, with a blurred background and the cover of a book titled "Drunk Running" by Lizzy McAlpine, featuring a quote and the Spotify logo.
A webpage design featuring an artist named Lizzy McAlpine. The top section shows a large photo of a smiling woman outdoors in a nature setting. Below, there are three images: a woman in water, an album cover with a vinyl record, and a woman standing by water, each with an order button beneath.
A style guide displaying brand logos in light and dark backgrounds, a color palette with six earth tones, font styles and hierarchies, brand descriptors such as warm, thoughtful, insightful, grounded, poetic, mature, reflective, and a mood board featuring images of nature, people relaxing, and creative activities.