Lizzie McAlpine: Mock Campaign

A mock design promotional campaign for Lizzie McAlpine’s album Older and Wiser. Including a website redesign, brand style guide, and Spotify promotional song poster.

Year
2025

A stack of plates and a drink on a table, with a blurred background and the cover of a book titled "Drunk Running" by Lizzy McAlpine, featuring a quote and the Spotify logo.
A style guide displaying brand logos in light and dark backgrounds, a color palette with six earth tones, font styles and hierarchies, brand descriptors such as warm, thoughtful, insightful, grounded, poetic, mature, reflective, and a mood board featuring images of nature, people relaxing, and creative activities.