Olivia Rodrigo: Mock Campaign

A mock full promotional campaign for Olivia Rodrigo’s Sour album including a radio spot, promotional ideas, collaborations, target market, timeline, and more.

Year
2025

Decorative collage with doodles, stickers, photos, and text for a mock promotional campaign titled 'SOUR' by Lauren Braunstein. The background is crumpled pastel purple with drawings of smiley faces, flowers, stars, butterflies, and geometric shapes. Photos show women with playful expressions, some with painted faces, and there are animated elements like a mouse cursor in the shape of an arrow.
A collage of three images: the first on the left features a young woman with long hair standing in front of a purple-lit car at night, with the title "drivers license"; the middle image shows a vintage-style poster titled "GOOD 4 U" with pictures of a girl in various poses and a quote by Olivia Rodrigo; the right image depicts a group of girls with braided hair against a sky background, with the title "Do You Get Daze Vau" written at the top.
A handwritten list on a torn piece of paper with purple starburst background. The list is titled 'Next Stop' and includes video collaborations, album releases, and music videos from Olivia Rodrigo, Vogue, Mercedes, Wordle, and Déja Vu Sneak Peak.
A pastel-colored background with retro items such as sunglasses, a boombox, a disc, and a smiling face, with a central window displaying the text "After Release."
Digital collage with two smartphones showing a document and a selfie of two women, with handwritten notes and a list of TikTok trending words such as filters, transformations, dance, inconveniences, shade.
A purple poster with the text "SO..." in black. The poster is held by a smartphone with a purple screen showing a group logo. Multiple signs are scattered around, saying "Sour Tour" in black on white backgrounds. A paragraph on the left side explains Olivia should post a poster and a video of her driving on the PCH past different signs indicating each city she is going to.
A colorful sign for Olivia Rodrigo's album Sour with the Los Feliz sign above it, and information about a special drive-in concert themed around the album with merchandise and tickets available through specific platforms.
A purple toy car next to a timeline marking album release dates and associated events, including tour tease, tour announcement, Haagen-Dazs collab, Motel Rocks collab, and Glossier, with dates from May 21st to August 17th.
A collage of various stickers, including two illustrated women, a butterfly with text, a pair of purple handcuffs, and doodles with text such as "Malibu," "Jelousy" repeated, and quotable phrases like "god, it's BRUTAL out here" and "i hope i was your favorite crime."
A collage of three posters featuring a young woman with dark hair in different artistic styles. The first poster on the left is a scrapbook-style collage with photos, newspaper clippings, and colorful stickers, with the phrase 'All the trouble that we made.' The middle poster shows a stylized illustration of the woman with the words 'Food 4 u' and a group of young dancers at the bottom. The right poster has a close-up photo of the woman holding her hand to her head, with the background filled with the word 'Jealousy' repeated multiple times in white and purple.
A digital illustration with a light purple crumpled paper background. In the center, a web browser window contains the text "BEFORE RELEASE" in bold black letters. Around the window, there are various retro and modern styled accessories, including sunglasses, a boom box, a spinning wheel, starburst shapes, and a round character with a smiling face.
A timeline infographic with a purple car icon positioned between the March 10th and April 1st marks. The timeline shows event dates for a music album release process, including drivers license release on January 8th, Vogue questions/Mercedes on February 2nd, Deja Vu tease video on March 10th, Deja Vu release on April 1st, SNL or Jimmy Kimmel on April 28th, Wordle on May 1st, posters on May 14th, and full album release on May 21st.
Two purple informational posters with black text and a light purple background. The left poster details Olivia Rodrigo's sour album release and her plans for promoting her music, including collaborations with Haagen-Dazs ice cream and Motel Rocks. It also provides a PR team contact. The right poster describes Olivia Rodrigo's target market as young women aged 12-28, her popularity among teens and young adults, her advertising strategies on TikTok, Instagram, and teen fashion stores, and the importance of media presence for her music's success.
Illustration of a purple music player with a soundwave, beside a purple clipboard with the title 'Radio Script' filled with handwritten dialogue about Olivia Rodrigo's new album, on a background of purple and white compact discs.
Häagen-Dazs sour ice cream with a purple container featuring a woman's face and colorful stickers, surrounded by purple flowers and stars.
Collage of fashion photographs with the words "MOTEL ROCKS" in bold black and white text on a lavender background. Features four women wearing purple and lavender clothing, including a purple halter top and pants, a lavender button-up shirt, and purple zebra print pants.
Purple boot covered with smiling faces, flowers, and butterflies, part of a Dog Martins contest promotion.
A thank you note surrounded by doodles including a smiling flower, stars, a smiley face, a butterfly, a spider card, and the words 'jealousy jealousy' and 'guess you didn't cheat but you're still a traitor' on a crumpled purple background.